Available Pricing Models
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CPC
Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns. -
CPM
CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. -
CPA
CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible.